Profile

Todd Bullivant, MBA

Digital Analyst and Data Storyteller

Name:Todd Bullivant
Address:Richmond, VA
Phone:(804) 307-0874
Website:http://www.toddbullivant.com
I work with internal and external clients to understand their business needs, analyze their data, and provide optimization recommendations. I focus on telling stories from the data, not just reporting.
  • Solid experience in digital and web analytics and search engine optimization
  • Inbound marketing professional proficient in closed-loop analysis, lead generation, lead nurturing, and lead conversion
  • Experienced in planning, developing, and evaluating multichannel marketing programs
  • Adept at dashboard, presentation, collateral, email, landing page, and website development

Resume

Experience

Nov 2017 – Present

Analytics Pros

Sr. Digital Analyst
  • Consult with enterprise clients on analytics and business needs
  • Provide audit, strategy, implementation, report/dashboard, and analysis support
Dec 2011 – Jul 2017

IBM

Digital Analyst/Web Analyst (Contractor)
  • Team lead responsible for communication, implementation support, analysis, and recommendations for internal IBM clients
  • Analyzed data from digital analytics tools to create customized reports and advanced segmentation; identified action items to improve key website and campaign performance goals
  • Provided technical consulting and training events to internal staff regarding analytics tools and tactics
  • Created client presentations, scorecards and dashboards, and fielded strategic and technical questions
  • Followed Agile philosophy and Scrum software development methodology
May 2011 – Nov 2011

ICF Ironworks Consulting

Internet Marketing Analyst
  • Monitored, tracked and reported on electronic marketing activity and results including pay-per-click advertising and email campaigns
  • Maintained and troubleshot marketing technology including web analytics, content management, and email marketing systems
  • Ensured electronic marketing aligns with marketing goals and initiatives
  • Contributed to the development of overall marketing strategy and electronic strategy
Jan 2006 – Apr 2011

Allianz Global Assistance

Sr. Communications Technology Specialist
  • Documented, implemented, and configured Google Analytics on B2B and B2C websites
  • Worked with agencies to test SEO/SEM campaigns, including keyword research and analysis of the results
  • Researched and implemented a marketing automation system to link triggered marketing campaigns with Salesforce.com
  • Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages
  • Designed internal and external PowerPoint presentations to improve engagement, while maintaining brand standards
Feb 2005 – May 2005

Xperts, Inc.

Marketing Manager
  • Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail
  • Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns
  • Managed product website and added campaign landing pages
  • Managed one marketing employee
Jul 2002 – Feb 2005

PrecisionIR Group

Marketing Specialist
  • Assisted in design, layout, and production of 45 annual B2C print campaigns to 3.6 million customers and 4 annual B2C email campaigns to 1 million customers
  • Designed and produced 80 B2B email campaigns to clients and prospects with an annual volume of 100,000 emails
  • Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives
  • Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness
  • Organized annual industry tradeshow program including booth designs and promotions
  • Led 10 person cross-functional team through two website redesigns, resulting in a 25% increase in annual client usage

Education

May 2001

Clarkson University

Master of Business Administration (MBA), Concentration: Marketing

May 2000

Clarkson University

Potsdam, NY

Bachelor of Science (BS), Marketing & Management Information Systems

Certifications & Awards

Jun 2011

Google, Inc.

Google Analytics Individual Qualification (IQ)
Jul 2009

Inbound Marketing University

Certified Inbound Marketing Professional
Jun 2014

Toastmasters International

Distinguished Toastmaster

Professional Memberships

2012 – Present

Digital Analytics Association

2009 – 2012

Analysis Exchange

Web Analytics Student/Mentor
1997 – Present

Toastmasters International

Area Governor, Club President, Treasurer
2001 – Present

Beta Gamma Sigma

Contact Me

Let's keep in touch

Please email me at .