Todd Bullivant, MBA

Digital Analyst and Data Storyteller

Name:Todd Bullivant
Address:Richmond, VA
Phone:(804) 307-0874
I work with internal and external clients to understand their business needs, analyze their data, and provide optimization recommendations. I focus on telling stories from the data, not just reporting.
  • Solid experience in digital and web analytics and search engine optimization
  • Inbound marketing professional proficient in closed-loop analysis, lead generation, lead nurturing, and lead conversion
  • Experienced in planning, developing, and evaluating multichannel marketing programs
  • Adept at dashboard, presentation, collateral, email, landing page, and website development


Nov 2017Present

Analytics Pros

Sr. Digital Analyst
  • Consult with enterprise clients on analytics and business needs
  • Provide audit, strategy, implementation, report/dashboard, and analysis support
Dec 2011Jul 2017


Digital Analyst/Web Analyst (Contractor)
  • Team lead responsible for communication, implementation support, analysis, and recommendations for internal IBM clients
  • Analyzed data from digital analytics tools to create customized reports and advanced segmentation; identified action items to improve key website and campaign performance goals
  • Provided technical consulting and training events to internal staff regarding analytics tools and tactics
  • Created client presentations, scorecards and dashboards, and fielded strategic and technical questions
  • Followed Agile philosophy and Scrum software development methodology
May 2011Nov 2011

ICF Ironworks Consulting

Internet Marketing Analyst
  • Monitored, tracked and reported on electronic marketing activity and results including pay-per-click advertising and email campaigns
  • Maintained and troubleshot marketing technology including web analytics, content management, and email marketing systems
  • Ensured electronic marketing aligns with marketing goals and initiatives
  • Contributed to the development of overall marketing strategy and electronic strategy
Jan 2006Apr 2011

Allianz Global Assistance

Sr. Communications Technology Specialist
  • Documented, implemented, and configured Google Analytics on B2B and B2C websites
  • Worked with agencies to test SEO/SEM campaigns, including keyword research and analysis of the results
  • Researched and implemented a marketing automation system to link triggered marketing campaigns with
  • Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages
  • Designed internal and external PowerPoint presentations to improve engagement, while maintaining brand standards
Feb 2005May 2005

Xperts, Inc.

Marketing Manager
  • Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail
  • Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns
  • Managed product website and added campaign landing pages
  • Managed one marketing employee
Jul 2002Feb 2005

PrecisionIR Group

Marketing Specialist
  • Assisted in design, layout, and production of 45 annual B2C print campaigns to 3.6 million customers and 4 annual B2C email campaigns to 1 million customers
  • Designed and produced 80 B2B email campaigns to clients and prospects with an annual volume of 100,000 emails
  • Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives
  • Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness
  • Organized annual industry tradeshow program including booth designs and promotions
  • Led 10 person cross-functional team through two website redesigns, resulting in a 25% increase in annual client usage


May 2001

Clarkson University

Master of Business Administration (MBA), Concentration: Marketing

May 2000

Clarkson University

Potsdam, NY

Bachelor of Science (BS), Marketing & Management Information Systems

Certifications & Awards

Jun 2011

Google, Inc.

Google Analytics Individual Qualification (IQ)
Jul 2009

Inbound Marketing University

Certified Inbound Marketing Professional
Jun 2014

Toastmasters International

Distinguished Toastmaster

Professional Memberships


Digital Analytics Association


Analysis Exchange

Web Analytics Student/Mentor

Toastmasters International

Area Governor, Club President, Treasurer

Beta Gamma Sigma

Let's keep in touch

Please email me at .