Todd M. Bullivant, MBA

Richmond, VA
(804) 307-0874
toddmba@gmail.com


SUMMARY

* Certified B2B Inbound Marketing Professional proficient in blogging, social media, lead conversion, lead nurturing, and closed-loop analysis
* Experienced in planning, developing, and evaluating multichannel marketing programs
* Adept at presentation, collateral, email, landing page, and website development


EXPERIENCE

Mondial Assistance – Richmond, VA 
January 2006 – Present
Sr. Communications Technology Specialist
* Researched and recommended a marketing automation system to link triggered marketing campaigns with Sales CRM system
* Worked with an interactive agency and in-house developers to implement a complete redesign of the primary e-commerce and corporate websites
* Implemented e-commerce web analytics and B2B campaign tracking; evaluated results and recommended improvements to increase usage 
* Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages
* Designed internal and external Powerpoint presentations to improve engagement, while maintaining brand standards
* Built a tracking and digital asset management database of marketing collateral

Xperts, Inc. – Richmond, VA 
February 2005 – May 2005
Marketing Manager
* Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail
* Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns
* Managed product website and added campaign landing pages
* Managed one marketing employee

PrecisionIR Group – Richmond, VA
July 2002 – February 2005                                           
Marketing Specialist
* Assisted in design, layout, and production of 45 annual B2C print campaigns to 3.6 million customers and 4 annual B2C email campaigns to 1 million customers
* Designed and produced 80 B2B email campaigns to clients and prospects with an annual volume of 100,000 emails
* Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives 
* Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness
* Organized annual industry tradeshow program including booth designs and promotions
* Led 10 person cross-functional team through two website redesigns, resulting in a 25% increase in annual client usage


EDUCATION	

Clarkson University – Potsdam, New York	May 2001
Master of Business Administration (MBA), Concentration: Marketing

Clarkson University – Potsdam, New York	May 2000
Bachelor of Science (BS), Marketing and Management Information Systems


CERTIFICATIONS & AWARDS

* Inbound Marketing University - Certified Inbound Marketing Professional - July 2009
* Toastmasters International - Advanced Toastmaster Silver - June 2007


PROFESSIONAL MEMBERSHIPS

* Toastmasters International - March 1997–Present
    * Area Governor (2005-2006), Club President (2008-2009)
* American Marketing Association, Richmond Chapter - April 2004–Present
    * Co-VP of Technology (2010)
* eMarketing Association - October 2008–Present
* Beta Gamma Sigma – National business honor society - June 2001–Present


COMPUTER SKILLS

* Software: Adobe Creative Suite 4, QuarkXPress, Microsoft Office 2010, Salesforce.com, Silverpop Engage B2B, Unica NetTracker, Google Analytics, XiTi Analyzer II
* Languages: HTML, JavaScript, Perl, ASP, PHP, and SQL
* Systems: Wide usage of Microsoft Windows and Apple OS X, familiar with Linux