Todd M. Bullivant, MBA

About Me

My name is Todd M. Bullivant and I am a Geek Marketer.

What is a geek marketer? As Steve Rubel wrote in his AdAge article, geek marketers are "cross-trained specialists fluent in both [Marketing and IT] worlds and bridge them." That's what I do. I use technology to market better. Faster. Smarter.

I am a certified B2B Inbound Marketing Professional proficient in blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.

In addition to my professional experience, I have an academic background in Marketing and Information Systems and an MBA from Clarkson University.

Sound like someone you're looking for your company? I am always evaluating new opportunities, so feel free to contact me.
Todd M. Bullivant, MBA

Richmond, VA
(804) 307-0874
toddmba@gmail.com

Summary
• Certified B2B Inbound Marketing Professional proficient in blogging, social media, lead conversion, lead nurturing, and closed-loop analysis
• Experienced in planning, developing, and evaluating multichannel marketing programs
• Adept at presentation, collateral, email, landing page, and website development

Experience

Mondial Assistance – Richmond, VA
January 2006 – Present
Sr. Communications Technology Specialist
• Researched and recommended a marketing automation system to link triggered marketing campaigns with Sales CRM system
• Worked with an interactive agency and in-house developers to implement a complete redesign of the primary e-commerce and corporate websites
• Implemented e-commerce web analytics and B2B campaign tracking; evaluated results and recommended improvements to increase usage
• Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages
• Designed internal and external Powerpoint presentations to improve engagement, while maintaining brand standards
• Built a tracking and digital asset management database of marketing collateral

Xperts, Inc. – Richmond, VA
February 2005 – May 2005
Marketing Manager
• Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail
• Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns
• Managed product website and added campaign landing pages
• Managed one marketing employee

PrecisionIR Group – Richmond, VA
July 2002 – February 2005
Marketing Specialist
• Assisted in design, layout, and production of 45 annual B2C print campaigns to 3.6 million customers and 4 annual B2C email campaigns to 1 million customers
• Designed and produced 80 B2B email campaigns to clients and prospects with an annual volume of 100,000 emails
• Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives
• Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness
• Organized annual industry tradeshow program including booth designs and promotions
• Led 10 person cross-functional team through two website redesigns, resulting in a 25% increase in annual client usage

Education

Clarkson University – Potsdam, New York - May 2001
Master of Business Administration (MBA), Concentration: Marketing

Clarkson University – Potsdam, New York - May 2000
Bachelor of Science (BS), Marketing and Management Information Systems

Certifications & Awards
• Inbound Marketing University - Certified Inbound Marketing Professional - July 2009
• Toastmasters International - Advanced Toastmaster Silver - June 2007

Professional Memberships
• Toastmasters International - March 1997–Present
Area Governor (2005-2006), President (2008-2009), VP or Public Relations (2009-2010)
• American Marketing Association, Richmond Chapter - April 2004–Present
Co-VP of Technology (2010)
• eMarketing Association - October 2008–Present
• Beta Gamma Sigma – National business honor society - June 2001–Present

Computer Skills
• Software: Adobe Creative Suite 4, QuarkXPress, Microsoft Office 2010, Salesforce.com, Silverpop Engage B2B, Unica NetTracker, Google Analytics, XiTi Analyzer II
• Languages: HTML, JavaScript, Perl, ASP, PHP, and SQL
• Systems: Wide usage of Microsoft Windows and Apple OS X, familiar with Linux

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My Skills

Web Design
Web Analytics
Inbound Marketing
Email Marketing
Presentation Design
Public Speaking

ABOUT

Web Design

I have 14 years of web design experience, working as a freelancer and professionally.

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Web Analytics

I am a mentor with the Analysis Exchange, a program that brings web analytics students, mentors and non-profit organizations together, to give more web analytics experience to the student and analytics assistance to the organization. My goal is to be an analytics ninja, not a reporting squirrel!

I primarily work with Google Analytics, but I have experience with Unica NetInsight and ClickTale.

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Inbound Marketing

I am a certified B2B Inbound Marketing Professional proficient in blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.

Certification Achievements

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Email Marketing

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Web Programming

I am experienced in HTML, JavaScript, Perl, ASP, PHP, and SQL.

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Presentation Design

Using the design principles of Garr Reynolds and Nancy Duarte, I create presentations that focus on simplicity, not bullet points.

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Public Speaking

I have been a member of Toastmasters International for over 12 years and currently hold the rank of Advanced Communicator Silver. I am now working toward my Distinguished Toastmasters award.

I am a member of the Richmond Toastmasters club and the Innsbrook Toastmasters club. I have held nearly every club officer position, and was the Area Governor. I have won several speaking competitions for humorous speeches, impromptu speeches, and evaluations.

Looking for someone to speak at your company or organization? Please email me at and I or one of my colleagues would be glad to help.

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